What we do
Website design & development
Your website isn’t just a digital presence—it’s a strategic asset that helps you promote your brand and engage your community.
To help you build and maintain your site, you need a partner with a deep knowledge of the healthcare industry who understands your unique challenges and can present innovative solutions.
Here are some of the things you can expect if you work with Coffey on your next redesign.
Healthcare expertise
Coffey’s team lives and breathes healthcare and understands the unique issues you face, like HIPAA compliance. Our experience allows us to proactively advise you about issues like how to measure the performance of your website without compromising user privacy.
100% custom design
We’ll create your website just for you and build it to align with your specific branding guidelines and user journey. That means no shortcuts and no prebuilt templates.
To inform your design, we will meet with your team and key stakeholders. This will allow us to gain a deeper understanding of your market, your organization and your goals. We’ll use this information to create a visual and functional design that’s right for your organization. Our team views this as a collaborative process, which means you’ll be involved every step of the way.
A focus on usability
Your website should help healthcare consumers get to where they want to be with as few clicks as possible. Some of the ways we ensure that your site is user-friendly include:
- An intuitive website architecture. Our team will present a site map that organizes information with the consumer journey in mind.
- Clear navigation elements that help people quickly move through the website.
- Smart search that allows consumers to easily find content across the entire site. We also offer predictive search suggestions for providers, services and locations.
Accessibility and Section 508 compliance
All the websites we build meet WCAG 2.1 Level AA requirements and are tested using third-party accessibility tools. This means people who have health conditions or impairments will be able to navigate your site with ease.
Ongoing optimization
Website design isn’t a set-it-and-forget-it task for any healthcare organization.
After your site goes live, your Coffey team will run periodic optimization reports, looking for areas that would benefit from adjustment.
We also stay current with industry, consumer behavior and technology changes that might affect the way your website should work. And we are proactive about reaching out with expertise, support and guidance if your site needs a change or update.