What we do
Content
You know that content is at the heart of any healthcare marketing strategy. But it is often overwhelming to know where to start.
Whether you’re looking to improve your website or planning a direct mail campaign to build your organization's brand awareness, Coffey can help.
Content is our origin story. It’s where we began, and it's where our mission lies. We work every day with hospitals, health systems and health plans to create content that helps them achieve their marketing goals.
Coffey offers a variety of types of content for you to choose from.
Custom content
This content is tailored to your exact needs and written just for you.
Why outsource to Coffey? Your content needs vary, and sometimes you need more content than you can create in-house. Whether you need a blog post, a service page, an infographic or a patient story, here’s what you can expect if you partner with us:
- Engaging copy that meets your goals and is delivered on time.
- Helpful insights and suggestions from our experienced writers and editors.
- Engaging and thoughtful interviews with your providers or patients.
- Quick responses to your questions or edits.
- Error-free copy that follows your style guide.
- Strict adherence to HIPAA guidelines.
- Great communication at every phase of the process.
Hospital and health system content libraries
Sometimes customizable content makes more sense than custom content. Coffey’s content libraries allow you to quickly and easily enhance your publication with expertly written articles that you can use as is or edit to your specifications.
What topics are available? The content libraries include a range of evergreen topics. We are constantly evaluating what topics clients use most and creating new stories to fill those needs.
Health plan content
Meeting NCQA requirements can take a lot of content. The right partner can make it easier.
Coffey knows NCQA. Our health plan content libraries can help you fulfill each content requirement. We offer:
- Health-plan specific information.
- Health-oriented articles based on the NCQA’s Medicaid preventive health guidelines.
- Low-literacy content. Articles are written at a fourth-grade Flesch-Kincaid level and vetted for clarity of writing, familiarity of words, cultural sensitivity and personal relevance.
Digital health library
Coffey's digital health library integrates seamlessly with your website and supports your social media strategy with engaging and interactive content, including risk assessments, decision tools, calculators, videos, infographics, quizzes and health news stories.
Is this information trustworthy? We have rigorous quality control standards in place to ensure that the content in the library is accurate and is based on information from trustworthy sources. Our approach is validated by the AACI, which awarded the library their @Trust Certification for Medical Content.
Bonus content
Every one of Coffey’s content clients has access to a library of bonus articles that they can use without restriction.
How clients use bonus articles. Our clients get value from bonus content in so many ways. A few examples include social media posts, blog articles and internal communications.