Hitting refresh on two websites

Southeast Georgia Health System serves a six-county area that includes the scenic Golden Isles and surrounding communities. Their vision is to be the region’s health care provider and employer of choice. Several challenges with their website led Southeast Georgia’s marketing team to undertake a website redesign with Coffey as their partner.

Coffey performed a content audit for Southeast Georgia and made recommendations for next steps in meeting their goals. Here are some issues they needed to overcome:

• Service line pages often focused on generic health information. As a result, they didn’t adequately describe all the services Southeast Georgia provides and the unique reasons health care consumers should choose their team.
• In some cases, service line information was duplicated on both physician group and health system pages, often with no clear connection. This may have confused users and made it difficult for them to find and understand how to access the services.
• Southeast Georgia’s website wasn’t getting the search traffic their marketing team wanted. Also, service pages and location pages contained a lot of the same information. As a result, they competed against each other in search.
• The old website didn’t provide a good experience on mobile devices.

Building a better website

Here are some of the steps Coffey took to solve these problems.

Content creation. Coffey’s team interviewed Southeast Georgia’s subject matter experts and wrote more than 50 pages of service line content.

“We helped tell their story cohesively and made it clear where services are offered,” says Jeremy Dietz, Coffey’s Executive Digital Editor.

A local search engine optimization (SEO) strategy. Coffey’s SEO experts identified words people in Southeast Georgia’s communities use when they search and aligned the service line content with those searches.

With easier navigation, smart search capability and better mobile useability, content users can easily find what they need on a website that works well on mobile devices.

Easier content management. Coffey’s experts provided Southeast Georgia’s team with an intuitive way to keep their website current with Site Assist, our content management system made for health care organizations.

An updated design. Plenty of white space and other design elements gave the new website a modern feel and look.

A refreshed employee portal

Southeast Georgia also wanted us to redesign their team member portal, which is their version of an employee portal. Separate from an organization’s main website, an employee portal is an internal website where employees can find information and resources like policy documents, training materials and organization news. Many different departments may put their content on their organization’s portal. As a result, portals can become disorganized and difficult to use over time.

Coffey reorganized Southeast Georgia’s team member portal and moved items into the top navigation bar, making it easier for employees to find important information. We also added single sign-on (SSO), creating a better user and administrator experience.

And because Southeast Georgia’s main website and their team member portal both work with Site Assist, updating content is easier for their marketing and administrative teams.

“They can edit both websites in the same place,” says Karly Reiber, a web designer and front-end developer for Coffey.

As part of our secure approach to redesigning Southeast Georgia’s portal, team member logins and sensitive data are managed by their IT team and never stored on our servers.