What we do
Publications & direct mail
A tangible deliverable like direct mail is a highly effective way to promote your brand and engage your community.
To be successful in print, you need a partner with a deep knowledge of the healthcare industry who understands your unique challenges and can present innovative solutions in content, design and targeting.
Here are some of the things you can expect if you work with Coffey on your publication or direct mail campaigns.
Targeted distribution
The key to any direct mail campaign, whether a magazine, newsletter or postcard, is to tailor your message to your audience.
How Coffey helps: Our team will help you define your audience and achieve maximum reach within your budget.
Editorial planning
Planning a publication can be time-consuming and put stress on your already stretched-thin resources.
How Coffey helps: Our team takes the heavy lifting on all aspects of producing a publication, starting with editorial planning. Here’s what you can expect:
- A deep-dive discovery process where we’ll discuss your overarching goals.
- Collaborative editorial planning meetings with each issue of your publication.
- Insights and suggestions based on our team’s extensive experience creating engaging healthcare content.
- Great service and a fast response to your questions and requests.
Expertise
There’s a lot that goes into creating and delivering an effective direct mail piece on schedule and on budget.
Coffey’s expertise: We’ve been creating and delivering exceptional healthcare magazines, newsletters and other direct mail pieces for more than 40 years. Our expertise covers all aspects of the publication process, including:
- Design.
- Packaging.
- Printing.
- Mailing.
Digital integration
Combining offline communications like direct mail with your online marketing initiatives will extend your reach.
How Coffey helps: We’ll build in strong CTAs with unique URLs and QR codes that lead your readers to more information online where they can take the next step.
Measurement
Measuring the impact of direct mail is important—but it can be a challenge.
How Coffey helps: The Coffey team will report following each publication dropping into the mail stream and debrief you on the success of the editorial planning that began the publication cycle.
After each issue of your publication reaches homes, you’ll hear from your Coffey team with insights and data that can help you evaluate your reach and impact. Depending on the strategy used for your publication, your report may include information about:
- Calls made to trackable phone numbers.
- QR code scans.
- Visits to custom URLs.
- Any other trackable engagement with calls to action.