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Back to Issue 5, 2024

Are you making SMART healthcare marketing decisions?

  1. Know your consumers. Understanding your target audience helps you make informed decisions about marketing to them. Learn all you can about their demographics, needs, behaviors and preferences. Use market research and other data sources.
  2. Analyze your competitors. This helps differentiate your brand and ensure that you are top-of-mind when consumers need your services.
  3. Engage your stakeholders. Consult key stakeholders early in the decision-making process. Their input can prevent costly revisions later and ensure alignment with organizational goals.
  4. Know what you can spend. Use your annual budget to guide decisions about which tools you can afford to use in developing and deploying your marketing plan.
  5. Set SMART goals to help ensure outcomes that are possible and profitable. Develop objectives that are specific, measurable, attainable, relevant and time-bound.
  6. Partner with experts. Consider collaborating with a healthcare marketing agency to leverage specialized expertise. They can help shape strategies for both print and digital media campaigns.

Categories: Marketing

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At Coffey, we’re here to support you every step of the way. We’d love to hear about your plans and partner with you to create meaningful connections that resonate with your community. We look forward to hearing from you!

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