Count On Coffey

Why should you consider outsourcing aspects of your marketing to an agency? The reasons may vary, but through them all runs the thread of helping you do more with less.

A few specific areas where Coffey can assist:

1. Coffey helps you manage costs. Saving money is one of the most common reasons healthcare marketers cite for keeping projects like their hospital's magazine in-house. But outsourcing can actually make it easier to predict and control expenses.

With publications, for example, we provide fixed costs and schedules in advance, so you know exactly what to expect with each issue.

You can save on the costs of hiring, training and managing full-time or freelance writers, editors and designers.

You don't lose staff hours to surprisingly time-consuming tasks, like negotiating with print vendors or navigating mailing and distribution challenges.

2. Coffey helps you nimbly adapt to sudden change. Even the best marketing plans get disrupted by urgent or unexpected projects. With Coffey, you have an entire team ready to respond on-demand. Getting the job done won't require you to hire and train new people or risk burning out your existing staff. When the project is complete, you can scale down as quickly and easily as you scaled up—and without the pain of layoffs.

3. Coffey gives you instant access to a wealth of expertise. Hospitals and health plans need to engage a diverse array of consumers on a wide range of topics across a variety of channels. Keeping up with new findings and best practices is a big job. But we're already doing that, and we're happy to share our knowledge and experience.

When you're facing a marketing decision, it can be helpful to see what's worked for other hospitals or health plans. As an agency with decades of experience specifically and exclusively in healthcare marketing, Coffey can offer real-world examples and insights directly related to your situation.

Working with Coffey lets you tap into the expertise you need, right when you need it. If you're looking to help your hospital website rank higher in Google searches, for example, you don't have to hire a team of developers or deep-dive into search engine optimization (SEO). You can turn to your Coffey team for advice and data-backed best practices.

4. Coffey simplifies your project management. We designate a point person whose primary purpose is to coordinate your projects and communicate with you to make sure all your needs are met. No need for you to manage entire teams or coordinate with multiple vendors.

5. Coffey helps you and your department shine. If you've got too much on your plate and are struggling to meet your magazine's production schedule or to keep your website up-to-date, offloading projects to your Coffey team can help. With your load lightened, you'll gain time and energy you can put toward other priorities and new opportunities. Outsourcing to Coffey may be the key to greater success—for you and your organization.

Categories: Outsourcing