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Back to Issue 4, 2025Planning for a website redesign
Your hospital's website is the all-important digital front door for the whole organization. It's where consumers go to find provider details, schedule appointments, access patient portals, pay their bill and generally learn about your hospital's services and quality of care. As such, the website plays a critical role in supporting patient engagement and enhancing user trust.
Before you launch a redesign project
To determine the best way to proceed with your redesign initiative, there are many steps to take and decisions to make.
1. Start with an audit of your current site to evaluate its strengths and weaknesses and areas for improvement.
2. Gather feedback from stakeholders (like patients, clinical and administrative staff, marketing teams, and IT staff) to learn about their concerns and suggestions.
3. Determine how much of the redesign work could be done by internal teams and what will require an outside vendor.
4. Develop a plan and establish a budget.
An important part of putting together your plan and budget is determining what type of project your website needs. Redesign projects run the gamut from a complete website overhaul to a simple refresh that doesn't require any major structural changes.
Budgeting for redesign projects
Whether you're looking to enhance the user experience, improve search rankings or completely overhaul your site, the scope of your redesign will significantly impact your budget.
Not all redesign projects are the same. The following chart breaks down different types of website redesigns and the key budget components for each. Understanding these distinctions will ensure you allocate resources efficiently and prioritize the updates that matter most to your hospital's goals.
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Project Type |
Main Budget Components |
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Full rebuild: an overhaul of every aspect of the website, including design, structure, content, navigation and functionality, likely resulting in changing your content management/digital experience platform. |
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UI (user interface) and UX (user experience) redesign: visual and functional improvements that enhance navigation, content organization and users' overall interaction with the site. |
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Content-focused redesign: restructuring, rewriting and optimizing website content. |
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Branding refresh: update to reflect the hospital's visual identity. |
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This is just an overview of the various paths a website redesign project can take and the key components that should be included in your budget. In addition to making sure the budget of the project covers all the critical components, you might want to allocate at least 10% to 20% of your total budget for unforeseen expenses.
Categories: Project management
Talk to Coffey today
Let’s chat about how we can create a high-performing site that fits your organization’s budget and business goals.