Count On Coffey

If you have a website, you need web forms. Forms make it easier for healthcare consumers to connect with you on your website, which helps with conversions.

Here’s the challenge: You may not have the time or resources to build forms for your website. A solution: Partner with an agency that can build forms for you that are secure and flexible enough to meet your unique needs.

Take a look at security

If you’ll be using web forms that gather personal data, you’ll want to be sure you’re complying with HIPAA guidelines and that your web vendor takes privacy and security seriously. Some best practices include:

• Adding extra layers of encryption. Form builders can add extra encryption to specific fields that may contain sensitive data.
• Removing tracking. Even if you use Google Analytics to collect other data for web traffic analyses, you can disable it on forms to enhance user privacy.
• Being HITRUST certified. HITRUST certification comes from the HITRUST Alliance, a well-respected third-party credentialing site. HITRUST-certified organizations follow rigorous policies and processes required to adhere to the most stringent information security in the industry.

A custom form for all needs

You also will want to work with a web vendor who can create forms that are as simple or as complex as you need. For example, forms can allow your website visitors to:

• Contact your organization and request information or leave a comment directed to any department.
• Donate to your foundation.
• Apply to volunteer.
• Sign up for a class.

Web forms aren’t just limited to healthcare consumers. Physicians can use them to refer their patients to other specialists too.

Categories: Digital