Reach out to your most important audiences
Custom e-newsletters are a cost-effective way to reach targeted audiences. The Health e-News module makes it easy to add your custom content, links, promotions, graphics and branding to create a completely custom e-newsletter that's sent on your schedule.
A custom e-newsletter can be a good idea whenever you have a specific audience that you want to connect with on a regular basis. This can be any group from physicians to family members of patients at your extended care facility. Some things to consider when deciding whether a custom e-newsletter is right for you:
- Is there an audience? Make sure that the topic you select for your e-newsletter is one that people will be interested in.
- Do you have enough to say? Whether you choose to send an e-newsletter daily, weekly, monthly or even quarterly, make sure that each issue contains content that’s relevant to your subscribers.
- Is there a ready-made solution? Coffey’s national e-newsletters allow you to communicate with your community on a variety of topics, including pregnancy, parenting, cancer, heart health, nutrition, women's health and more. You can brand these e-newsletters and add your local content to them. So, in some cases, they’ll be a cheaper, lower-maintenance solution.
If you’re interested in creating a custom e-newsletter, your Coffey team will work with you to design and build a template. We’ll then show you how to add your content to the e-newsletter and set up a delivery schedule. E-newsletters go out automatically on the schedule you set, so once the template is built all you have to do is make sure the appropriate content is uploaded for each issue.
Before starting from scratch, be sure to check out our topical e-newsletters, New Parent, Pregnancy and My Health.
