Your vision. Our expertise.
We take health care journalism seriously because we understand how important it is for you to communicate health and wellness information to your community members. We also understand that the content in your publication directly affects your reputation.
That’s why we are so committed to providing content that is relevant, accurate and trustworthy.
Coffey’s writers:
- Have an average of 17 years’ experience reporting on health and medicine.
- Attend an average of a dozen medical conferences each year.
- Interview the nation’s leading medical experts.
- Back up all of their writing by including source lines in stories.
- Are supported by a rigorous fact-checking and editing process.
The 3 C’s of content development
One great benefit of Coffey’s custom program is the flexibility you experience. When it comes to developing content, you have several choices, and each comes with our editorial support and quality assurance.
- Choose our team of expert writers. An editor will work with you to understand your vision, get to know your topic and assign your story to one of our custom writers. Our writers will interview your local physicians and patients to develop original stories. Your stories will be written with your hospital’s style and voice, and each will be developed specifically for your target audience.
- Create your own original content. If you choose to submit your own stories, your Coffey team will stay involved—editing and offering our expert advice about how to maximize the effectiveness of each story or insert calls to action.
- Customize articles from one of our libraries. We offer several content libraries filled with articles for a general audience. For more targeted writing, choose our women - or senior - specific libraries. If you use a Coffey library as your foundation, you may localize our stories and include your own original articles as well.
At each step of the way, your custom team will be available to guide you through the decisions you need to make.
