A consultive approach
- Strategic briefing. Your Coffey team will become familiar with your hospital’s history, competitive position and current marketing message. We will learn your essential brand assets and discuss the personality, tone and content of your publication.
- Audience definition. We’ll discuss who you want to reach—a particular age group, gender, income range, etc. Then we’ll learn all we can about this demographic and how you can reach them through a community publication.
- Mailing and distribution planning. Our team of experts will formulate a plan to get your publication into the right hands, for the right price.
- Publication development. Your core Coffey team will work with you to create an editorial plan, design direction and production schedule that meet all of your goals.
At each step of the way, your dedicated Coffey team will be available to guide you through the decisions you need to make.
Our custom story—Centegra Health System
“Working with Coffey on our custom newsletter is a pleasure. Their customer service and attention to detail is second to none. With my team’s insight and talent, we consistently produce an effective publication that brings valuable information to our patients and community.”
—Jennifer Baker, Strategic Marketing Manager
