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Our Custom Design Philosophy

Your vision. Our expertise.

Southwest Health custom publication

First, your core team of Coffey experts will get to know your organization and its unique design style. We’ll learn which colors, shapes, images and photography style you prefer and why. Then we’ll use our 25 years of health care publishing experience to craft those preferences into an eye-catching publication that meets all of your goals. In the end, your custom publication will be an effective representation of:

  • Your brand. We’ll use the colors, typography and logos you use in other marketing efforts to build your brand and immediately connect the publication to your organization.
  • Your style. Together, we’ll develop completely original styles for headlines, bullet points, sidebars, etc. Our creative custom team works closely with you to get it right.
  • Your image. Original photographs and illustrations will be carefully selected to appeal directly to your local audience. Our in-house photographers and artists can create artwork that is uniquely yours.
  • Your events. A custom calendar is one of the most significant sections of a successful publication. We’ll create a calendar that highlights and promotes your events, classes and support groups.
  • Your business. Our team will use best design practices to place eye-catching calls to action throughout your publication, encouraging readers to take the next steps, such as making an appointment or signing up for an event.
  • Your health advice. Most importantly, our design team knows that health and wellness are your business. Our design will always complement and enhance the stories in your publication, helping readers understand and identify with your message.

At each step of the way, your custom team will be available to guide you through the decisions you need to make.

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